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September 1, 2018
By: Jamie Matusow
To celebrate Aveda’s 40th anniversary this fall, the brand is relaunching one of its very first products ever. Aveda’s new Cherry Almond shampoo and conditioner ($17 each) was launched as Cherry Almond Bark Conditioner in 1978, by Aveda’s founder Horst Rechelbacher, and became a fan favorite for 30 years. It was on shelves until just over a decade ago when it was discontinued. Upon request from fans and Aveda artists, it is now back with a shampoo for the first time, a shorter name and “an improved formula.” Cherry Almond Softening Shampoo is housed in a 100% PCR HDPE bottle with disc top cap. Cherry Almond Softening Conditioner is in a 59% PCR HDPE tube and up to 41% bioplastic tube with a flip top cap.
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